Our Services Insights & Analytics
Navigate social media confidently with DMS’s Social Media Insights & Analytics services.
Our advanced social listening, competitor benchmarking, and in-depth reporting provide actionable insights into audience sentiment, engagement trends, and campaign effectiveness. With real-time analytics, multilingual support, and a tailored approach, we empower you to make data-driven decisions that enhance your brand’s reach and impact. Our tools go beyond the numbers, offering deep context to help you truly understand your audience and refine your strategy.
At DMS, we go beyond mere data gathering. By pairing actionable insights with our in-house creative production capabilities, we deliver content that is informed by real-time data and tailored for impact. This unique setup, where data-driven strategy meets high-quality content creation, enables DMS to offer clients a powerful, results-oriented partnership that enhances engagement and drives measurable success.
Want to find how our insights and analytics can
inform your campaign or drive your content strategy?
01
SOCIAL LISTENING

KNOW WHAT MATTERS TO YOUR AUDIENCE
Our social listening and analytics tools delve into audience conversations, uncovering real sentiment and trending topics. With detailed data on who’s talking, where, and why, we give you a clear view of your audience’s perceptions and preferences, enabling you to connect authentically.
02
INFLUENCER TRACKING

IDENTIFY THE VOICES THAT AMPLIFY YOUR BRAND
Our advanced tracking tools use AI to help you find and analyse influencers who resonate with your target audience. We evaluate influencer partnerships based on engagement metrics, content alignment, and competitor benchmarks, ensuring your brand connects with the right voices. Interactive reports with platform-specific insights will also help you maximise influencer impact across campaigns.
03
PERFORMANCE ANALYTICS

TAILORED DATA-DRIVEN INSIGHTS AT YOUR FINGERTIPS
Our team identifies, evaluates, and stores owned, partner and earned social and press coverage, enabling you to review and understand its success within any territory with various industry-standard metrics including engagement, reach, sentiment and media value, along with optional custom tags. Our reports include data from various sources all in one place, accessible and shareable via any device.
04
BENCHMARKING

SEE HOW YOU MEASURE UP
Measure your brand’s performance against key competitors with our in-depth industry benchmarking reports. We provide comparative insights on engagement, sentiment, and reach, so you can identify areas for improvement, spot opportunities, and stay ahead of industry trends.
SOCIAL NEWSROOM
STAY ON TOP OF THE SOCIAL MEDIA GAME WITH OUR TREND-CENTRIC CONTENT SOLUTION
Imagine having real-time insights and a content strategy seamlessly transformed into creative ideas, followed by campaign management and social-first localisation at a global scale—all in one place. At DMS, we make this possible with our cross-functional teams, who work collaboratively across campaigns to streamline processes typically managed by multiple agencies. Whether launching a brand on TikTok or creating trend-driven, ongoing content, our tailored insights ensure your campaigns engage audiences on every platform and maximise your return on investment.
Ready to see the difference? Contact us to discover how we can elevate your social campaigns.

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With global offices across 3 continents, we’re well positioned to help get your content moving. 24 hours a day, 7 days a week.
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