NBA TAKES OVER THE BURJ KHALIFA TO KICKSTART THE ABU DHABI GAMES
October 2022 saw the NBA host their first ever basketball games in Abu Dhabi; a truly astonishing achievement to reach even more fans around the globe.
As part of this, our Creative team at DMS were given the task to produce a 3-minute promo to be displayed on the world’s tallest building, the Burj Khalifa in Dubai.
From structuring the video edit and creating original graphics, to configuring the aspects needed for the display, DMS were confident in producing an outstanding piece of content that would allow fans to see their favourite Milwaukee Bucks and Atlanta Hawks players at 828 meters tall! Dubai Locals and tourists were also surprised and mesmerized as they stumbled upon this landmark.
This out of home piece was one of the many screens DMS created for the Abu Dhabi games. Our Creative team are proud to have been a key partner to the NBA for their first-ever in the UAE, and played a crucial part in bringing the excitement and magic of such a memorable event to European and global audiences alike.