Are Bloggers Becoming More Influential?

How bloggers and vloggers are becoming a driving force for film content

It’s not new news that bloggers and vloggers are and should be a key part of your marketing and PR strategy (if appropriate for your target audience) and can be particularly useful for live events, product launches and interactive campaigns.

B/vloggers are mini-brands in their own right and should definitely not be over-looked. They tend to be more trusted therefore have the opportunity to act like peers; they are more responsive and engaged with their audience therefore their audience tends to be more engaged too. They are also very content focused, which means their audience will be very aligned with the content provided.

By identifying b/vloggers which align with the content of a particular brand or product, marketers and publicists can tap into this engaged, reactive audience and therefore reap huge benefits. So what does this mean for our industry?

For our industry in particular we’ve found that aside from the general promotion, b/vloggers are becoming key at driving film mentions, both in supporting trailer launches, press activity and at live events, i.e. premieres.

In some recent cases, we’ve also found that some b/vloggers, outperformed traditional media outlets on social at driving volume and impressions.

So with this knowledge at hand and with knowing that b/vloggers can be in some cases more effective than regular channels it is more important than ever that the right individuals are selected and their performance properly analysed, i.e. seeing what their contribution is in volume uplift, awareness and sentiment.

To see how DMS can help at putting your b/vlogger strategy to the test and understand how it is truly benefiting your campaigns contact jackie.balchin@dmsukltd.com to find out how our social insights can help.