our work School Of Rock Press Night

Collaborating with AKA, our DMS team provided comprehensive support for the event, ensuring every moment was captured, distributed, and reported on with precision.

We kicked off the evening by capturing the excitement on the red carpet, where we enlisted the help of two of the children from the cast to interview the stars and celebs as they made their way across the arrivals. These delightful soundbites were promptly uploaded to PANTHER ONLINE^® that evening, ready for distribution to media outlets the next morning.

The show concluded with a standing ovation and a lively rendition of “Sweet Home Alabama,” all of which was captured by our team. Afterward, we continued our coverage at the after-party, interviewing cast members and celebrities to add to the evening’s content.

This footage was also uploaded to PANTHER ONLINE^® for timely media distribution.

Our social media monitoring team provided a pulse report tracking the success of the event. In parallel, our traditional media reporting confirmed that the campaign garnered 155 traditional media breaks across the UK, resulting in a PR value of nearly £2.5 million.

This event showcased the complete service DMS offers—capturing, hosting, distributing, and monitoring content seamlessly under one roof, ensuring success from start to finish.

To enquire about Red Carpet and Junket services, please contact production@dmsukltd.com

To enquire about accessing PANTHER ONLINE ®, please contact teampanther@dmsukltd.com  

To learn more about our Media Monitoring and Insights & Analytics support, please contact robin.mcdonald@dmsukltd.com