our work Stranger Things: The First Shadow

Together with the rest of specialist agencies in our AKA Group, we have led on the strategy, brand management, social media, content creation and campaign roll out for: Stranger Things: The First Shadow. The opportunity to work with the best-in-class entertainment giants, Netflix, Sonia Friedman and the Duffer Brothers is one we are all immensely proud of. 

Using our Creative expertise at DMS we have made an impact in driving awareness leading up to the opening of the show with impactful social content and DOOH, whilst our Media Intelligence team have monitored and reported on the performance of the various marketing and publicity tentpoles across traditional, online and social media. 

Our social media content spanned teaser announcements, multiple interviews with cast, audience review compilations, behind the scenes of the opening night, and high-end animations to bring the distinctive branding to life.  

We further supported the production by crafting bespoke promotional content ranging from national radio ads, VODs and online commercials. 

Our work on this exciting franchise and collaboration with our agency partners is still on-going as tickets continue to sell! 

To enquire about our Creative Services, please contact production@dmsukltd.com