From the early stages, DMS played a pivotal role in bringing Judy to life, partnering with Pathé to create a captivating mood reel for Sales purposes. To highlight the emotional depth and market potential of this biopic, we used a mix of archive footage of Garland on and off stage, alongside shots of Zellweger’s stunning musical performances. This reel was instrumental in generating excitement among potential buyers and distributors at key film markets, helping Pathé secure financing.
In the run-up to the film’s theatrical release, our team localised trailers, TV spots, featurettes, and more, managing distribution to over 15 global markets via PANTHER ONLINE®. DMS’ involvement didn’t stop there. A year later, we oversaw the technical mastery of the feature film for Home Ent, ensuring that files were updated, encoded, and quality-checked for delivery across multiple territories.
This streamlined approach guaranteed that Pathé’s promotional materials reached the right audiences in the highest quality, on time, every time as we provided creative and technical solutions throughout the full life cycle of a film campaign.
We are grateful for being a trusted partner for creative and technical solutions throughout the full life cycle of a film campaign.
If you’d like to find out more about how we can help, contact our Director of Creative Development: alba.moyano@dmsukltd.com
