our work BIGO UK ASMR PROMO

With the focus of the piece aiming to expand both awareness and presence of the livestreaming app in the U.K, we were confident in our ability to deliver to Bigo’s short but simple brief; a social-first, 9×16 campaign.  

From there, we were given both the trust in our expertise and the creative freedom to bring their vision to life. 

Objectives that Drive Results 

To ensure the campaign hit the mark, we focused on three core objectives: 

1. Showcase the vibrant and diverse content on Bigo Live 
2. Leverage the hottest social media trends for maximum engagement 
3. Present Bigo as a fun, safe, and inclusive community

By aligning our creative approach with these objectives, we ensured that the final product would not only engage audiences, but also reinforced Bigo Live’s brand identity. 

Innovative Concepts: Tapping Into Trends 

Our team generated eight unique creative concepts, each tapping into current social trends. The standout concept was inspired by the ongoing viral ASMR trend, offering a fresh and immersive approach. Instead of conventional content, we centered the piece on the sensory power of sound, showcasing real Bigo creators through an audio-driven narrative. 

Using the impact of sound, we crafted an engaging narrative around ASMR and Bigo Live creators. This approach highlighted our skill in identifying and adapting to trends, ensuring the final product stayed relevant and captivating in today’s fast-paced social media environment. 

Efficient Production: Making Magic in a Single Day 

By optimising our approach to directing our pre-selected on-screen talent through a tight shoot, we produced a visually striking final piece. Filming took place at Tower Bridge Studios on a green screen, allowing us to create a vibrant, engaging environment in post-production—all within a single-day shoot. 

This efficient production process underscores our team’s ability to maximize both time and budget without sacrificing creativity or quality. For clients looking for cost-effective solutions, our streamlined approach ensures you get the most out of your investment. 

End-to-End Solutions: Elevating the Client Vision 

From concept development to post-production, our Creative Services team managed every aspect of this project. This full-service capability allows us to offer clients complete creative solutions that are not only agile but also highly impactful. 

With Bigo, we took their vision and transformed it into a dynamic, trend-driven campaign that perfectly aligned with their goals. The results demonstrated our ability to deliver compelling, social-first content that resonates with audiences and keeps them engaged. 

Exceeding Expectations, Effortlessly 

We take pride in delivering projects that exceed expectations, and this project was no exception. Our meticulous planning and flawless execution led to Bigo approving the very first version of the video without a single revision. This level of client satisfaction highlights our commitment to delivering work that meets—and often surpasses—our clients’ vision while ensuring a hassle-free process. 

For clients, this means working with a team that values efficiency and precision, minimizing the need for revisions and reducing time spent in back-and-forth communications. 

Elevating Social Content to New Heights 

Our work with Bigo Live showcases our expertise in delivering social-first content that drives impact. Whether it’s tapping into the latest social media trends, producing high-quality results within budget, ensuring client satisfaction, or providing end-to-end creative solutions, our Creative Services team at DMS delivers results that consistently exceed expectations. For clients seeking elevated, trend-driven campaigns, we are the trusted partner who brings your vision to life with precision and creativity. 

Like the sound of our process? Contact production@dmsukltd.com to book your shoot.