Maximise Your Campaign Strategy With Social Media Insights
When planning campaigns, knowing your audience is key to ensuring great return on your investment and what was usually a costly market research exercise can now be achieved much faster and more accurately with social media data.
As customers are talking freely about products, services and their experience, social media platforms offer customer insights in abundance. However with so much information at hand, it can be tricky to make sense of the data and extract what is useful from the noise.
DMS are using social media insights to carry out market research based on your ideas. We can provide you with your competitor landscape, look at key conversations taking place in your market overall and assess what the conversation triggers are. As well as providing conversation breakdowns key metrics which will aid your campaign are the following:
- Influencers: Influential bloggers, celebrities etc., that could support your message
- Affinities: Identify what else is capturing the attention of your audience. You may be missing out on vital data, which may help you identify potential sponsors and partnerships, or even planning for premieres
- Time of Day: knowing when your audience is most active online can help plan your communications delivery strategy and gives your content more visibility and sharing potential
Whether it’s the market, your customer and brand mentions, or looking at competitors, social media insights are quickly becoming key tools to achieve a deep level of information and data. And with our social insight service and our story-telling analytical approach we can help make sense of the numbers in order to provide actionable information to maximise your planning.
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