Harry Potter and The Cursed Child and Media Monitoring

The latest adventure from the world-renowned franchise, Harry Potter and the Cursed Child‘s tickets are on sale, and with that a massive wave of buzz and excitement has been flowing through social media channels.

Collaborating with AKA, the media intelligence team has been commissioned to get in the thick of it, providing social media reporting of this latest addition to the ever growing Harry Potter universe.

With the play due to hit the stage in the summer of 2016, we have been monitoring social media buzz across all platforms surrounding the publicity for the play, giving an overview of key topics of conversation and sentiment drivers whilst also identifying key influencers and hashtag engagement as well as a number of posts and changes in levels of activity.

Although the opening of the play is several months away, what has been absolutely apparent is the high level of excitement and positivity towards what is sure to be another great success for the Harry Potter franchise.

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