DMS’ TV subtitling service launches on Honeycomb delivery platform

Leading digital agency expands global localisation business with new TV subtitling offering

DMS has today announced that its global localisation division has launched a TV ad subtitling service which will debut on Honeycomb’s video ad management platform. The new service is an extension of DMS’ successful centralised localisation business which is used by global entertainment, arts & culture, lifestyle and sports brands.

 Around 10% of television viewers in the UK use subtitles on a daily basis and DMS subtitling service gives advertisers a new, cost-effective option to ensure their ads are reaching all audiences. DMS’ comprehensive localisation offering already includes transcreation, audio mixing, voiceover recording, social spot subtitling, editing and motion graphics services, with TV subtitling a natural next step in its evolution. 

“The partnership between DMS and Honeycomb enables content owners, marketers and brands to deliver fully adapted and localised content simply and cost-effectively to the UK market,” said Simon Briggs, managing director at DMS. “Companies like ourselves and Honeycomb are combining disruptive thinking with innovative technology to transform the advertising landscape with smarter and more efficient services.” 

Founded in 2016, Honeycomb’s video fulfilment platform was built to revolutionise the management and distribution of ads, and put the programmatic future of advertising into everyone’s reach. Its intuitive platform cuts out the inefficiencies caused by antiquated processes and outdated tech to make sending assets from creative agencies to broadcasters quicker, easier and more affordable, without compromising on quality.

“Welcoming DMS onto our platform solidifies our ethos to offer a flexible and transparent service with a range of specialist partners,” said Ben Smith, head of product at Honeycomb. “The partnership brings together two businesses that share a commitment to challenging existing processes to shape our respective industries.”

DMS has experienced dramatic growth in the past 18 months. The now 100-strong agency opened a new 8000sq. ft purpose-built central London headquarters to meet demand for its services earlier this year. It’s also now launched the DMS Academy to provide on the job training and real-world client contact to graduates, enabling trainees to develop the toolsets required to build a successful career in the fast-paced digital media industry.

For more information about our subtitling services please contact michael.petch@dmsukltd.com

About Honeycomb

Founded by James Carpenter and Richard Carter, Honeycomb’s video fulfilment platform was built to revolutionise the management and distribution of ads, and put the programmatic future of advertising into everyone’s reach.

With smart, custom technology built by an expert in-house team, Honeycomb first radically improved video advertising delivery. Its intuitive platform cuts out the inefficiencies caused by antiquated processes and outdated tech to make sending assets from creative agencies to broadcasters quicker, easier and more affordable, without compromising on quality.

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