The decision enables DMS to strengthen its full service offering of insight-driven marketing services which cover the creation, management, localisation, distribution and placing of content, and the evaluation of its media reach.
Retiring the Tiger Films brand also aligns with the wider DMS growth strategy that centres around providing clients, including major feature film studios and broadcasters, with a full-service creative offering – with a focus on growing the production team’s work with lifestyle brands. Recently, DMS has produced and delivered high-profile broadcast, digital and social content for the likes of the NBA, the National Museum of the Royal Navy and a raft of major film studio clients.
Simon Briggs, managing director of DMS, said: “This is an exciting time for DMS, with the business continuing to grow to the creative, efficient and flexible end-to-end service we are able to provide to our clients.