Latest Work
Stranger Things: The First Shadow
We are thrilled to be part of the full-service marketing and advertising agency group appointed on the World Premiere of Stranger Things: The First Shadow.
AKA Group are thrilled to be the full-service marketing and advertising agency to have been appointed on the World Premiere of Stranger Things: The First Shadow Presented by Netflix and Sonia Friedman. The opportunity to work on this project with the best-in-class entertainment giants, Netflix and the Duffer Brothers as well as the multi award winning Sonia Friedman is one we are all immensely proud of.
Together with the rest of specialist agencies in our group (AKA and Creative Partnership), we’ll be leading on the creative concept, strategy, brand management, social media and content creation and campaign roll out. Using our expertise in creative and media intelligence, our focus at DMS will be supporting the ideation and execution of video content throughout the campaign and across multiple media outputs, and closely monitor and report on the performance of the various marketing and publicity tentpoles across traditional, online and social media.
Here’s what we can reveal so far about this highly anticipated story from our beloved Netflix franchise:
BEFORE THE WORLD
TURNED UPSIDE DOWN…
Hawkins, 1959: a regular town with regular worries. Young Jim Hopper’s car won’t start, Bob Newby’s sister won’t take his radio show seriously and Joyce Maldonado just wants to graduate and get the hell out of town. When new student Henry Creel arrives, his family finds that a fresh start isn’t so easy… and the shadows of the past have a very long reach.
Brought to life by a multi-award-winning creative team, who take theatrical storytelling and stagecraft to a whole new dimension, this gripping new adventure will take you right back to the beginning of the Stranger Things story – and may hold the key to the end.
