Captain America Livestream
On behalf of Walt Disney Pictures, DMS live streamed the European Press Conference of Captain America: Civil War direct to Facebook.
Featuring an almighty line-up of superhero talent including Chris Evans, Robert Downey Jr., Elizabeth Olsen and Paul Rudd, this promotional engagement was turned in to a real-time, must-watch event on Marvel UK’s Facebook page.
With pre-cut content ramping up the anticipation for the conference, hosted by Edith Bowman, the live stream received 13,900 viewers at its height whilst, to date, the piece has been viewed over 700,000 times.
Subsequently, the Panther team encoded the HD recording of the Press Conference stream for Panther Online press access and for Disney’s EMEA distribution. Files were launched within two hours of receipt and a variety of key press outlets ordered the material that evening.