Alita: Battle Angel
DMS worked with established client 20th Century Fox during the marketing campaign for Alita: Battle Angel. Our team delivered over 950 assets of localised promotional content to be used by marketing teams in 36 territories across EMEA, LATAM and APAC; making it the largest campaign that DMS has worked on for the client to date.
As the demand for assets covering many media platforms continues to grow within an ever-changing media landscape, our talented team supplied a wide range of content in order to optimise the campaign’s reach. 62% of the deliverables were created specifically for online and social media use, 32% were for broadcast and online and 6% for OOH.
The campaign was worked on by our versioning producers, GFX team, technical operatives, audio mixers, QC operators and TV administrators over 15 months to deliver all assets to the client’s precise briefs and in compliance with varying country specifications.
For a campaign of this size with such a high volume of content, quick review and approval is essential. DMS hosted all assets on its secure streaming service PANTHER ONLINE ® so as to ensure an easy and flexible access to the content.
To date, Alita: Battle Angel has grossed over $400 million dollars at the global box office.