For Tina: The Musical, DMS has played an instrumental role in crafting and executing a variety of high-quality, short-form content pieces since the show’s global debut in 2018. Our work spans across Broadway, West End, and Hamburg, ensuring a consistent and impactful presence for the production no matter where audiences experience it.
Working in close collaboration with AKA, our contributions included:
- Opening Night & BTS Coverage: We filmed pivotal moments such as opening night performances and behind-the-scenes of rehearsals, including appearances from the legendary Tina Turner herself!
- Social Media Campaigns: DMS edited and animated numerous special assets for key social moments, such as International Women’s Day and World Theatre Day, ensuring Tina: The Musical maintained relevance and engagement across social channels.
- Motion Graphics & DOOH: Our graphics team produced and localised the artwork for paid media and digital out-of-home, animating large-scale screens across multiple territories to capture the attention of diverse audiences.
With an always-on approach to content creation, DMS provided the agility needed to respond to evolving campaign requirements while maintaining a high standard of quality and brand consistency as the artwork of the show evolved over the years.
Amplifying Engagement Across Global Markets
DMS’s 360-degree content creation capabilities have been essential in delivering consistent, high-quality content that resonates with audiences globally. Our always-on production and post-production services allowed AKA to execute campaigns with confidence, driving engagement for Tina: The Musical across its various markets.
Want to know how we could help your brand? Contact us: production@dmsukltd.com
