our work STARLIGHT EXPRESS: REVIVING A WEST END CLASSIC

CAMPAIGN ANNOUNCEMENT AND ONE YEAR ANNIVERSARY GALA

When the West End revival of Andrew Lloyd Webber’s iconic Starlight Express was announced, DMS, in collaboration with our sister agency AKA, was thrilled to be entrusted with the pre-launch campaign for this legendary production. Our mission: to bring this 80s roller-skating spectacle back into the spotlight with a fresh, engaging, and visually captivating campaign that would appeal to both nostalgic fans and new audiences alike. 

OUR CREATIVE ENGINE

From concept to delivery, our creative and production teams crafted a dynamic suite of assets designed to maximise visibility across digital, social, and DOOH platforms.

  • On-the-ground storytelling: We captured rich behind-the-scenes content—from early rehearsals in East London to dress runs at the bespoke Wembley Park stage—shaping teaser trailers, Reels, and social-first edits that offered fans a thrilling inside look.

  • Motion-first DOOH: Our motion graphics team brought the show’s official key art to life across high-impact digital out-of-home placements around Wembley, amplifying reach and excitement ahead of launch.

  • Agile, cinematic production: Using cutting-edge Sony Burano and FX3 cameras, our lean crew executed fast-paced, fluid visuals that mirrored the energy of the on-stage action—especially critical for high-speed roller sequences.

  • Reactive turnaround: Working around shifting rehearsal schedules, our team remained highly nimble, syncing seamlessly with AKA to deliver regular content drops that sustained momentum in the lead-up to opening night.

BONUS ACT: ONE-YEAR ANNIVERSARY CONTENT

To celebrate the show’s one-year milestone, we returned to capture the magic once again—this time with the new cast, a guest list full of celebrities, and a fresh batch of social-friendly content tailored for Reels and short-form engagement. From red carpet highlights to playful backstage moments, these assets helped the show stay top-of-mind in its second year.

THE IMPACT

The campaign helped reintroduce Starlight Express as a must-see theatrical experience, blending nostalgia with a fresh visual language that resonated across generations. Through immersive storytelling, bold visuals, and a seamless multi-channel rollout, we helped fuel a major cultural comeback.

Got an iconic IP to relaunch or a new world to build?
We’re ready to roll. Contact: [email protected]

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