our work Game On: How We Brought the NBA Playoff Mode to Life

To embody the “Playoff Mode” concept, our team developed a video game-themed campaign that delivered multiple engaging content strands. We kicked things off with a 30-second hype video, guiding fans from a virtual game menu into Playoff Mode, then straight onto the court with the league’s biggest stars. Alongside this, we produced a flicker reel showcasing every Playoff team, inviting fans to screenshot a frame and randomly select a team to follow throughout the tournament. Additionally, we crafted a visually dynamic Explainer Video that broke down the NBA Playoff format with eye-catching graphics and a French voiceover artist, tailored specifically for our audience in France. 

As the excitement of the Playoffs was building, anticipation for the upcoming NBA Draft was also in the air. The Draft Combine and Lottery had just taken place, setting the stage for which players would be selected and in what order.

To ensure both casual viewers and die-hard NBA enthusiasts were up to speed on these events, our team stepped in once again, producing an Explainer Video that detailed the intricacies of the Combine and Lottery process. This video made it easy for fans to understand the formats of the events, ensuring they were fully engaged and prepared for the next chapter in the NBA season. 

Executed with creativity and precision, the campaign boosted awareness and engagement around this crucial event. Playoff Mode became more than just a slogan — it turned into a social media trend, driving excitement and fostering deeper connections with fans during this key seasonal moment. 

Ready to turn your next campaign into a social media sensation? Contact our team to get started: production@dmsukltd.com