our work The Unbearable Weight of Massive Talent: Trailer Launch

GLOBAL MOVIE DAY TRAILER LAUNCH FOR LIONSGATE WITH DYNAMIC LOCALISATION AND CAPTION CREATION

Last month saw Global Movie Day, which aims to celebrate the power movies have to reach, connect and inspire people around the world. To mark the date, our dedicated Trailer team helped create, localise and distribute the final trailer for the upcoming Nicolas Cage film, The Unbearable Weight of Massive Talent for Lionsgate.

Nicolas Cage stars as… Nick Cage in the action-comedy.  Creatively unfulfilled and facing financial ruin, the fictionalized version of Cage must accept a $1 million offer to attend the birthday of a dangerous superfan (Pedro Pascal). Things take a wildly unexpected turn when Cage is recruited by a CIA operative (Tiffany Haddish) and forced to live up to his own legend, channelling his most iconic and beloved on-screen characters in order to save himself and his loved ones. With a career built for this very moment, the seminal award-winning actor must take on the role of a lifetime: Nicolas Cage.

Our very own Svenja Schlossarek, Executive Producer, within the team reflected upon the project:

“This was a really fast-paced project with files that were delivered to us on the day of the deadline. Specifically, the team had to work quite a bit of unplanned overtime on a Friday night to get this fantastic trailer out in time for launch on a Saturday morning.

We received a trailer from the client that was already intercut with dubbing from different countries, and we created the dynamic captions in house across the team, alongside multiple options for the OV title treatment that had smaller localized ones around it.

It was a really fun project to work across and we all could not be happier with the result and celebrating Nic Cage and Global Movie Day!”

We are proud of our ongoing relationship with Lionsgate and with the work that our dedicated team delivers to work with the client on their global trailer launches.

The film is released globally on the 22nd of April and we simply cannot wait to indulge in Nicolas Cage’s big-screen persona.

To find out more about how our team can help your campaign, contact trailerdept@dmsukltd.com

 

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