DMS drops Tiger Films brand to bring media production arm in line with its other insight-driven marketing services
To make its content production chain more seamless and integrated, DMS has folded its in-house Tiger Films creative production company brand into its core business. The decision enables DMS to strengthen its full service offering of insight-driven marketing services which cover the creation, management, localisation, distribution and placing of content, and the evaluation of its media reach.
Retiring the Tiger Films brand also aligns with the wider DMS growth strategy that centres around providing clients, including major feature film studios and broadcasters, with a full-service creative offering – with a focus on growing the production team’s work with lifestyle brands. Recently, DMS has produced and delivered high-profile broadcast, digital and social content for the likes of the NBA, the National Museum of the Royal Navy and a raft of major film studio clients.
Simon Briggs, managing director of DMS, said: “This is an exciting time for DMS, with the business continuing to grow to the creative, efficient and flexible end-to-end service we are able to provide to our clients. Bringing Tiger Films under the DMS brand marks the next step in our long-term development strategy and will help our clients make more sense of our integrated offering.”
As part of the move to meet the growing demand from customers for its insight-driven marketing services, DMS has recently expanded its London headquarters. A new 4000sq. ft hub in its London Bridge facility brings together in-house creative, production, social and media intelligence teams, providing increased capacity to maintain the agency’s momentum going forward.
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