A Blockbusting Year at Hawk and media intelligence

It’s been a busy year at Hawk HQ! With some truly massive movie releases, the team have been eagerly gathering an unprecedented amount of coverage; the top five films alone generating over 160,000 articles across print, broadcast and online media. An impressive statistic that helps to highlight the fantastic campaigns that the studios are running.

Our hall of fame of top coverage performers (and in no particular order!):

  • Fifty Shades Of Grey
  • Birdman
  • Avengers
  • Jurassic World
  • Fantastic Four

The UK is consistently the top performing territory for coverage achieved with Germany, Spain and France also posting impressive numbers.

And it’s not over yet! 007 is about to hit the screens once again with the impending release of Spectre and early indications are that this could very well top the charts in the UK with a huge amount of coverage already dedicated to Bond. And let’s not forget the latest instalment of a certain film franchise by the name of Star Wars. Star Wars: Episode VII – The Force Awakens will be opening in theatres at the end of the year in what promises to be yet another huge title for 2015.

For more information on our Hawk Media Monitoring department contact robin.mcdonald@dmsukltd.com

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