The Greatest Showman
Over 500 assets for social media, digital billboards, TV and a variety of online uses were created by DMS for global box-office hit, The Greatest Showman.
As soon as the films content was made live, 20th Century Fox offices in nearly 50 countries around the world were able to request localised promotional assets through DMS’ dedicated customer services coordinators.
With the created content delivered to EMEA, LATAM and APAC regions, DMS was responsible for ensuring all assets adhered to local regulations with dedicated members of our team focusing on implementing local requirements including voiceovers, age ratings, URL and social media tags.
Working with the audio team, voiceover artists recorded for some territories using DMS’ in-house ADR facilities. With the content dubbed and often subtitled, GFX specialists created pixel perfect graphic cards to match the quality of the post-production master graphics. The assets were then passed through our QC operators to ensure they met requirements of country-specific rules, while local language coordinators ensured that all 509 assets were delivered exactly to brief.
Each localised asset was then uploaded to DMS’ PANTHER ONLINE ® platform and securely streamed to 20th Century Fox for preview. Once authorised, the final assets were sent to broadcasters using advertising distribution platform IMD Cloud.