PostAds Group & DMS Attending CineEurope in Barcelona
Content Production Experts Collaborating on Strategy & Executional Services for Movie Studios & Global Brands New York, June 19, 2017—PostAds Group, the content production consultancy for global brands and movie studios, and digital media agency DMS, are attending CineEurope 2017 in Barcelona, Spain.
PostAds Group and DMS have been at the forefront of bringing new centralized adaptation solutions for theatrical marketing content to the studio community. The companies will be canvasing the exhibit halls and partaking in studio presentations from major studios including Warner Bros. Pictures, 20th Century Fox International and Sony Pictures Entertainment for new insights into how studio marketing needs continue to evolve given the ever-growing proliferation of video content to support broadcast, digital, social, mobile and in-cinema channels. The trend is not only relevant to movie studios but increasingly global marketers, such as CineEurope’s official corporate sponsor Coca-Cola, who share the same challenges of keeping up with the demands for video content that increasingly must travel across global territories. It’s a marketing post-production phenomenon that PostAds Group refers to as “Hollywood Meets Madison Avenue.”
“Movie studios produce high volumes of marketing content on short turnarounds to global markets, so they’re instrumental in driving solutions capable of handling high-pressure specs,” says John Lipuma, CEO of PostAds Group. “At the same time Madison Avenue brands are proliferating video at such a rate they’ve become content studios in their own right, so the DMS centralized adaptations platform built for Hollywood work is a natural next step for brands.”
“The great thing about serving movie studios is they’re always pushing the envelopes of creativity and technology for the rest of the world to follow,” said Simon Briggs, managing director of DMS. “We’ve had to continually innovate our platform and services to support the Hollywood business; the fact that brands have begun mirroring movie studio production profiles gives us a chance to provide the same streamlined efficiency to a wider breadth of brand content producers.”
The 26th edition of CineEurope, which takes place from June 19-22, 2017, will feature exclusive studio screenings, product presentations and cinematic technology innovations for the coming year.
About PostAds Group
PostAds Group is a content production consultancy for global marketers and movie studios. Founded in 2007, we share our expertise with the global advertising community to identify, develop and implement new and profitable ways of shooting, editing, finishing, distributing, adapting and archiving TV, digital, social, in-cinema, print and e-commerce content. Today the world’s largest marketers work with PostAds Group to pioneer new marketer-direct best practices and cost savings strategies across North America, Europe, Middle East, South America and Asia-Pacific countries.
Founded in 2002, DMS is an end-to-end digital media agency, providing content production, management, localisation, distribution and media monitoring for global entertainment, arts and culture, lifestyle and sports brands.
Headquartered in London, with offices in Los Angeles and Sydney, DMS’ clients include all the major feature film studios, leading film distributors, broadcasters, sports associations such as the NBA and brands like Swarovski.