How brands are taking cues from Hollywood for digital marketing campaigns

DMS Managing Director Simon Briggs explains how Hollywood has paved the way for brand marketers to create and distribute localised digital marketing content in an EContent Magazine article.

Now’s the time for brands to follow the Hollywood film marketing model, creating and distributing global digital marketing assets to influence buyers. Brands are adjusting marketing strategies, budgets and workflows to compete in today’s digital landscape.

Click here to read the full article and find out what companies can learn from Hollywood film marketers about creating and distributing localised digital marketing content.

10th January 2018